01
Movement × Technology
When Your Wearable Knows Everything About You. So What?
More data is not the same as more self-knowledge. The next challenge for health tech may be interpretation.
WendyInMotion / Movement in Modern Life
MOVEMENT
IN MODERN
LIFE.
Stories and perspectives on the future of active living — through technology, culture and human experience.
From health tech and changing consumer behaviors to communities, workplaces and the cultures around movement, WendyInMotion looks at what is changing — up close, firsthand and with an independent point of view.
SELF ● TECHNOLOGY ● BUSINESS ● WORK ● CULTURE ● ACTIVE LIVING ● SELF ● TECHNOLOGY ● BUSINESS ● WORK ● CULTURE ● ACTIVE LIVING ●
01 / Latest Stories
WHAT I'M
LOOKING AT NOW.
02
Movement × Business
Does Every Sports Brand Really Need a Community?
When the same people show up everywhere, the harder question is not how to build a community — but why yours should exist.
03
Movement × Work / Self
When Exercise Becomes Compensation for Working Women
What are we really asking movement to repair when work consumes our time, bodies and identities?
04
Movement × Self
Can We Just Exercise for the Sake of Exercise?
What happens when every run, workout and recovery session becomes another metric to optimise?
02 / What I Explore
FIVE LENSES ON
ACTIVE LIVING.
01
SELF
Bodies, identity, agency and what progress means.
02
TECH
AI, wearables, health data and our changing relationship with our bodies.
03
BUSINESS
Brands, communities, retail and the business of movement.
04
WORK
Time, autonomy, wellbeing and our ability to live actively.
05
CULTURE
Places, people and cultures understood through movement.
03 / Seen Up Close
FIRSTHAND
MATTERS.
TECH / FIELD NOTE
MORE
DATA.
BETTER
DECISIONS?
DATA.
BETTER
DECISIONS?
COMMUNITY / OBSERVATION
If every brand has a running club, what makes one community meaningfully different?
W.
04 / Behind WendyInMotion
WENDY
JIN
Storyteller, strategist and lifelong mover working across technology, consumer brands and the sports industry.
I’ve spent 15+ years working across global communications, technology, entrepreneurship, sports and consumer-facing businesses — from advising global brands and building communications systems for a technology company, to starting my own consultancy and working on the frontline of sports retail and community.
WendyInMotion brings those worlds together.
I look at emerging technologies, products, behaviors and ideas not only as an observer, but also as a consumer, practitioner and business person — asking what they mean for the way we move, understand our bodies and live.
China is my home ground. The world is my context.
15+ YEARSBrand · Technology · Consumer
MScSports Industry Management · emlyon business school
ACE & NASMCertified Personal Trainer
CHINA × GLOBALCross-market experience
05 / Work With Wendy
TURNING OBSERVATION
INTO USEFUL WORK.
I work with brands, technology companies, sports and health businesses, and organisations trying to understand changing consumers and the future of active living.
01 / RESEARCH & INSIGHT
UNDERSTAND
UNDERSTAND
WHAT'S CHANGING.
- Consumer & cultural research
- Trend and category research
- China / cross-market insight
- Interviews & field research
02 / BRAND & MARKET STRATEGY
TURN INSIGHT
TURN INSIGHT
INTO DIRECTION.
- Brand positioning
- Market entry & GTM thinking
- Community strategy
- Consumer experience
03 / CONTENT & THOUGHT LEADERSHIP
MAKE IDEAS
MAKE IDEAS
TRAVEL.
- Editorial partnerships
- Industry reports & white papers
- Executive / brand storytelling
- Speaking & workshops
HAVE A PROJECT
OR QUESTION?
Let's Talk ↗
WendyInMotion Briefing
STAY
IN MOTION.
New stories, conversations and things worth paying attention to — from technology and health to business, culture and active life.
Independent thinking. Firsthand experience. No noise.
Collaborations, research, speaking or other enquiries:
hello@wendyinmotion.com ↗